What is Email Marketing:
Email marketing is a very powerful marketing tool like digital marketing. But in email marketing, email is used to promote any product or service. This allows the customer to easily know about the products and services of a business. In addition, email marketing promotes product and service to the public as well as maintaining good communication with the customer. Email marketing is one of the most lucrative places to grow your marketing and sales.
Importance of Email Marketing:Email marketing such a popular marketing tool for business partly because it forces the users to take some kind of actions. And nowadays email marketing is very important. So let's take a look at some of the key points of email marketing,
- 1. Email marketing is very affordable. Communicating with customers via email, disseminating information about products and services requires very little money and it is possible to complete the work for free at some time.
- 2. Email have the ability to keep the customer informed. Email is very accessible and almost all people use email. By email a company can explain or promote their products and services to many people at the same time.
- 3. Not only does it create brand awareness on social media, it also creates brand awareness in email marketing. Each company has a specific mail address which helps to differentiate that company from other companies. Email marketing gives the ability to increase that interest level, that brand awareness, by staying top of mind.